Flyer Facts
Here are some interesting facts about flyers from the Consumer Usage of Newspaper Advertising Report, prepared by Mori Research:
- More than one half of people who receive flyers prefer to receive them on Sundays
- Approximately sixty percent of people who visited an online website still prefer printed flyers over online advertisements
- The majority of adults prefer to receive advertisements on standard sized paper
- Approximately 65 percent of people receiving flyers prefer to receive their flyer inside a newspaper
- More than 60 percent of adults preferred glossy style flyers over regular paper flyers
- 64% of readers had used a newspaper flyer insert within the past month
- 29% of direct mail generates a lead every week
Flyers are single page leaflets that are used to promote night clubs, events, services, activities, businesses and products. They can be used for both community marketing as well as mass marketing. Since marketing has evolved, so has the make up of flyers. Flyers now come in many different sizes and styles. 
We’ve taken the hard work out of this for you, and present you with 5 proven successful flyer types.
Flyers have long been considered an inexpensive and effective way to promote a business or service. Flyers have been a popular advertising choice for many big events throughout the years, and are used as a means of promotion in several famous locations as well. We are able to offer many other sizes and options, but we have found that these are the most cost effective and more importantly give the best feedback.
Did you know?
The first flyer company ever was the Thumbrack Bugle in San Francisco, California. Part of the lengthy history of flyering in San Francisco also includes Haight Street, where flyers on telephone poles have been a common occurrence throughout the years. The world’s largest art festival, the Edinburgh Fringe Festival which has been held annually in Scotland since 1947, traditionally hands out over a million flyers every year to people walking along the Royal Mile. Leaflets and flyers also played a great part in winning support against the Stamp Act during the American Revolutionary War.
